UK¶
Ad Breaks should be set at naturally occurring scene breaks and/or fades to black. As a rule, natural breaks must not damage the integrity or value of the program in which they occur. E.g. when there is a clearly marked and dramatically significant lapse of time in the action or there is a complete change of scene, with a significant break in the continuity of action.
- If the last segment is below program segment length, the last ad break should be placed right before the end credits.
- Ad breaks should never be placed after the credits or within the last 15 seconds of a clip.
Features & News¶
| Content Length (min) | Ad Markers Required | Segment Length (min) |
|---|---|---|
| All | Every 30 mins | 30 - 33 |
Irrespective of territory ALL FEATURE FILMS AND NEWS CONTENTS should have 1 ad-break every 30 - 33 min of content.
TV - Kids¶
| Content Length (min) | Ad Markers Required | Segment Length (min) |
|---|---|---|
| All | 1 | n/a |
Irrespective of content duration and territory: ALL KIDS CONTENTS should have only 1 ad-break right before the end credits.
TV - Non Kids¶
| Content Length (min) | Ad Markers Required | Segment Length (min) |
|---|---|---|
| < 15 | 0 | |
| 15 - 20 | 1 | 6 - 10 |
| 20 - 28 | 1 | 8 - 13 |
| 28 - 38 | 2 | 10 - 16 |
| 38 - 52 | 2 | 10 - 16 |
| 52 - 84 | 3 | > 13 |
| 84 - 106 | 4 | > 13 |
| 106 - 130 | 5 | > 13 |
| > 130' add 1 break every 20' of content | > 13 |