Nordics¶
Ad Breaks should be set at naturally occurring scene breaks and/or fades to black. As a rule, natural breaks must not damage the integrity or value of the program in which they occur. E.g. when there is a clearly marked and dramatically significant lapse of time in the action or there is a complete change of scene, with a significant break in the continuity of action.
- If the last segment is below program segment length, the last ad break should be placed right before the end credits.
- Ad breaks should never be placed after the credits or within the last 15 seconds of a clip.
Features & News¶
| Content Length (min) | Ad Markers Required | Segment Length (min) |
|---|---|---|
| < 25 | 0 | |
| 25-49 | 1 | 14 - 19 |
| 50-74 | 2 | 15 - 19 |
| 75-99 | 3 | 17 - 21 |
| 100-124 | 4 | 18 - 22 |
| 125-149 | 5 | 19 - 23 |
| 150-174 | 6 | 19 - 23 |
| 175-199 | 7 | 20 - 24 |
| 200-224 | 8 | 20 - 24 |
| > 225 every 25' of content | 20 - 24 |
TV - Kids¶
| Content Length (min) | Ad Markers Required | Segment Length (min) |
|---|---|---|
| All | 1 | n/a |
Irrespective of content duration and territory: ALL KIDS CONTENTS should have only 1 ad-break right before the end credits.
TV¶
| Content Length (min) | Ad Markers Required | Segment Length (min) |
|---|---|---|
| < 16 | 0 | |
| 16-20 | 1 | 8 - 10 |
| 20-23 | 1 | 10 - 12 |
| 24-27 | 1 | 12 - 14 |
| 28-31 | 2 | 9 - 10 |
| 32-35 | 2 | 9 - 10 |
| 36-38 | 2 | 11 - 12 |
| 39-43 | 2 | 13 - 14 |
| 44-51 | 2 | 15 - 17 |
| 52-59 | 3 | 13 - 15 |
| 60-74 | 3 | 15 - 19 |
| 75-85 | 4 | 16 - 17 |
| 86-95 | 4 | 17 - 19 |
| 96-104 | 4 | 19 - 21 |
| 105-123 | 5 | 18 - 21 |
| 124-149 | 6 | 18 - 21 |
| 150-180 | 7 | 19 - 22 |
| 180-200 | 8 | 20 - 22 |
| > 200' add 1 break every 20 mins | 12 - 16 |