Canada

General Regional Rules

• If content includes ad blacks, please place break point in the middle of the black segment

• No ad breaks to be scheduled at the END of a show, they should be placed DURING content time
• For Television content:
• Please include original broadcast Ad Breakpoints if available
  • If no Ad Breakpoints exist, please follow the following formula:
  • 30 Minute Shows:
    • Beginning (After Show Intro)
    • Middle
    • End (Pre Credit Roll)
  • 60 Minute Shows:
    • Beginning (After Show Intro)
    • Between minutes 10 - 12
    • Between minutes 19 - 22
    • Between minutes 29 - 32
    • End (Pre Credit Roll)
• Unique Film Rules:
• 1 Ad Breakpoint placed every 10 - 12 minutes worth of content
• Ad Breakpoints must be spaced a minimum of 7 minutes apart

Ad Break point Creation Guidelines

First Ad Break point can be placed after the first 10-12 minutes of content.

Content Length (min)	Ad Markers Required
< 5	0
6 - 12	1
13 - 15	1
16 - 21	2
22 - 30	3
31 - 45	4
46 - 60	5
61 - 75	6
76 - 90	8
91 - 105	9
106 - 120	10
121 - 135	11
136 - 150	12
151 - 165	13
166 - 180	14
181 - 195	15
196 - 210	16