Italy¶

Ad Breaks should be set at naturally occurring scene breaks and/or fades to black. As a rule, natural breaks must not damage the integrity or value of the program in which they occur. E.g. when there is a clearly marked and dramatically significant lapse of time in the action or there is a complete change of scene, with a significant break in the continuity of action.

If the last segment is below program segment length, the last ad break should be placed right before the end credits.
Ad breaks should never be placed after the credits or within the last 15 seconds of a clip.

Features & News¶

Content Length (min)	Ad Markers Required	Segment Length (min)
All	Every 30 mins	30 - 33

Irrespective of territory ALL FEATURE FILMS AND NEWS CONTENTS should have 1 ad-break every 30 - 33 min of content.

TV - Kids¶

Content Length (min)	Ad Markers Required	Segment Length (min)
All	1	n/a

Irrespective of content duration and territory: ALL KIDS CONTENTS should have only 1 ad-break right before the end credits.

TV - Non Kids¶

Content Length (min)	Ad Markers Required	Segment Length (min)
< 15	0
15 - 24	1	10 - 15
25 - 44	2	10 - 22
45 - 64	3	13 - 22
65 - 84	4	13 - 22
85 - 104	5	15 - 22
105 - 124	6	17 - 22
125 - 144	7	17 - 22
145 - 164	8	18 - 22
> 130' add 1 break every 20' of content